Three Keys to Unlock Insurance Marketing

Promoting your insurance business in today’s world means taking things to the virtual frontier. Advertising is no longer as simple as renting bench space at bus stops. You need to make sure you’re seen where all of your potential customers are looking. When digital marketing insurance, it pays to partner with a company that understands the complexities of the internet.

Building a Brand

Name recognition isn’t easy to come by; true branding has to be built. The look and style of your business needs to be consistent across the board or your image will suffer. Make sure you have an established web presence that is easily recognizable. First impressions are important, but maintaining that professionalism from website to Twitter feed engenders trust.

Mastering Media

Any attempt at digital marketing insurance needs to take into account social media. People utilize Instagram, Twitter, and Facebook as the primary way to interact with friends and businesses alike. Without a significant footprint in the social media landscape, your company is missing out on a huge market.

Working Your Web Page

Information is exchanged via the internet, period. If your homepage is slow, unwieldy, and complicated, you’ll leave possible customers with the impression that you don’t care about their security and convenience. Having a web page optimized for searches, smartphones, and service is integral to digital marketing insurance companies.

Digital Marketing Insurance Strategies That Produce Results

Digital Marketing Insurance strategies have moved beyond tweeting occasionally about some insurance-related news. Digital marketing techniques like blogging and social media marketing are ideal fits for insurance agents because digital marketing is essential in today’s world.

 

Potential customers are constantly online looking for the best deals, and competition is fierce, so digital marketing is the only way to stay in the game. You can get a leg up by

using a few simple digital marketing strategies that any business owner can implement to help their business grow.

 

Engage visitors coming to your site

 

A great way to draw attention to your site is to invite people to ask questions pertaining to insurance. You can accomplish this through social media, blogs or posts on the website. Insurance is something people often have questions about, so they’ll look to an insurance expert in order to get the information they seek. Plus, there’s no better way to build trust than to answer insurance questions without asking for anything in return. If they find the answers to their questions are helpful, that can lead to providing you with even more prospects.

 

Developing a call-to-action

 

A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. CTAs should direct people to landing pages, where you can collect visitors’ contact information in exchange for a valuable marketing offer. In this sense, an effective CTA results in leads and conversions for your website.

 

This path, from a click on a CTA to a landing page, illustrates the much-desired process of lead generation. In order to increase visitor-to-lead conversion opportunities, you need to create a lot of calls-to-action, distribute them across your web presence and optimize them. A good CTA should help lead a potential customer further into your marketing funnel and garner the desired results.

 

Digital Marketing for Insurance isn’t just about creating content and hoping to get noticed, it requires you to be proactive too. Social media is vital to this formula. Sharing content across social channels can do wonders for any campaign. The important thing is to keep your activity consistent. By not constantly updating social media accounts or blogs you’ll only make it more difficult to get people on board.