The insurance industry may not be the first one that comes to mind for a marketing campaign, but it’s just like any other when it comes to needing to stay competitive and relevant for customers. There are several tactics that can easily be adapted so they suit people seeking insurance.
Refrigerator magnets are handy to distribute to both current and potential clients. Consider printing them with both a general customer service phone number, plus one designated for making claims. Also, include a website and social media addresses.
Almost everyone has a refrigerator, and magnets keep your company name visible. They also offer good points of reference for a person who may be feeling flustered after an unexpected circumstance and needs to contact an insurer.
Business cards are crucial because they allow you to easily promote the name of your company to almost anyone you meet. Simply pull a business card from your wallet when meeting a potential customer, and invite that person to keep your contact details close at hand. Go with a simple design so the card doesn’t look cluttered.
Whether you run ads in print, online or over the radio and TV airwaves, remember that insurance companies appeal to people who want to protect themselves and their properties in the event of emergencies. You may find it’s very useful to create ads that appeal to a person’s desire to be comforted when things are amiss.
You could position the insurance company as a valuable choice for providing assistance and peace of mind during unplanned events. Including unscripted testimonials from actual clients may also add authenticity.
These are just a few ways you can market your insurance company strategically. They all set your establishment up to get great results, but it’s a good idea to do a small trial run of each type of marketing campaign first, and gauge how the target market responds.