Digital Marketing Insurance strategies have moved beyond tweeting occasionally about some insurance-related news. Digital marketing techniques like blogging and social media marketing are ideal fits for insurance agents because digital marketing is essential in today’s world.
Potential customers are constantly online looking for the best deals, and competition is fierce, so digital marketing is the only way to stay in the game. You can get a leg up by
using a few simple digital marketing strategies that any business owner can implement to help their business grow.
Engage visitors coming to your site
A great way to draw attention to your site is to invite people to ask questions pertaining to insurance. You can accomplish this through social media, blogs or posts on the website. Insurance is something people often have questions about, so they’ll look to an insurance expert in order to get the information they seek. Plus, there’s no better way to build trust than to answer insurance questions without asking for anything in return. If they find the answers to their questions are helpful, that can lead to providing you with even more prospects.
Developing a call-to-action
A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. CTAs should direct people to landing pages, where you can collect visitors’ contact information in exchange for a valuable marketing offer. In this sense, an effective CTA results in leads and conversions for your website.
This path, from a click on a CTA to a landing page, illustrates the much-desired process of lead generation. In order to increase visitor-to-lead conversion opportunities, you need to create a lot of calls-to-action, distribute them across your web presence and optimize them. A good CTA should help lead a potential customer further into your marketing funnel and garner the desired results.
Digital Marketing for Insurance isn’t just about creating content and hoping to get noticed, it requires you to be proactive too. Social media is vital to this formula. Sharing content across social channels can do wonders for any campaign. The important thing is to keep your activity consistent. By not constantly updating social media accounts or blogs you’ll only make it more difficult to get people on board.